IMPLEMENTATION OF EXPERIENTIAL MARKETING IN MARKETING COMMUNICATIONS THE HALLWAY KOSAMBI BANDUNG

This research is titled experiential marketing implementation in communication Of The Hallway Kosambi Bandung. purpose of this study to find out the application elements Experiential Marketing Modules (SEMs), such as sense, feel, think, act and relate. As well visitor experience strategies communications uses qualitative methods with a case approach. data collection techniques are interviews, observations documentation. result five modules Strategies namely sense sight (sight) smell (scent), feel at feeling joy existence various facilities that make visitors comfort, think on exciting young events, creative allow social interaction, concept hallway which current many interesting spots for photos relate space. Creative collaborative people kosambi traditional market felt "gathered" market.